Pizza: "Loreto, I'm not selling the rights, help us"

Appeal from the former owner: "Let's save Serie B and enhance the players for Vuelle, Baldini and I will put in the quota, we need another four"

di DAVIDE EUSEBI
20 June 2025
Lorenzo Pizza, owner of Italservice and protagonist of the Loreto miracle in B

Lorenzo Pizza, owner of Italservice and protagonist of the Loreto miracle in B

Lorenzo Pizza, he will make it Loreto basketball to maintain the category?

"I hope so, the new president he is a very serious, valid person with many ideas. Of course, he cannot support a national category, but its credibility is a guarantee for the entrepreneurs that could get closer"

What do those who sponsor Loreto basketball find?

"A healthy company and a solid base, with a sporting and general director like Federico Ligi capable of balancing the books and managing everything in the best possible way"

What figure do you imagine as his successor?

"I would speak in the plural. The B does not cost exorbitant figures and four or five would be enough entrepreneurs from thirty to fifty thousand euros each to make it, then the president puts in a share and I put in one."

How much does a decent B cost?

"Between four and five hundred thousand euros and Ligi would manage the resources very well"

Do you think the team as it is is ready for Serie B?

"Yes, for an average B we are there, it is a very well-mixed team and above all it has an added value which is the coach Ceccarelli who deserves to be confirmed"

But is it true that he gave up on selling the stock?

"Yes, it's true. I gave up one hundred thousand euros to avoid selling the title. There were four or five clubs that wanted it but I didn't want to. I could have sold the registration number, taken the one from the other team and cashed in one hundred thousand euros. I didn't do it and I'm happy about it. It wouldn't have been fair to these wonderful guys, to the club and to the city that I think has made a great impression on us. Also for this reason I hope that there are one or more entrepreneurs that they take a step forward".

Could Loreto be a sort of second team for Vuelle?

"Absolutely yes, Loreto could prepare young players for the Serie A. I told my people at a recent meeting: it's a proposal to make to President Valli. Loreto could help Vuelle grow the Pesaro basketball school that has produced champions in the past. And then if you let local young players play, you save on rights and you can do the market. Loreto could be the Vuelle nursery, a real resource for growing the Pesaro basketball movement"

Are there any promising players in the winning team?

"Absolutely yes, there are young guys like Tognacci, a surprise, who exploded with coach Ceccarelli: he is a versatile guard, he can also play and other roles, he is 23 years old and has considerable room for growth, among other things he is a golden boy"

Let's get back to the crucial question: so if a new sponsor arrives, you don't leave him alone?

"No, not at all, I'm staying with a smaller amount than in the past and I'm trying to involve a company that works with me. This isn't about passing the buck to others, but about doing something together, something beautiful and sustainable for us, Vuelle, the city. I won't back down, I'll guarantee my thirty thousand euros, then there's the president's share and more like us would be enough to continue this beautiful story"

The countdown has begun: how long does it take to guarantee Loreto a place in Serie B?

"Everything must be done by July 2nd, so if anyone wants to help President Baldini, contact us immediately. By July 2nd, the president must decide whether to register Loreto in Serie B or Serie D. But in any case, I will not sell the title, for the love of the shirt and of Pesaro".

David Eusebi

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