Ivanovic shows off the 'duskista' line born on the web. Dusko is now also trendy. In Comune with the brand hat

At first, most people looked at him with suspicion when, with that somewhat gruff manner, he arrived in the Virtus world in place of the fired Banchi. Little by little they learned to appreciate his silence full of work and seriousness. And finally they loved him for this title brought back under the Towers against Milan (in the semi-final), against Brescia and against all odds if you think about when the Montenegrin coach, after the Italian Cup had just failed, said "there is a championship to win".

That's not all: Dusko Ivanovic now it's even a trend. Especially after he showed up at the Town Hall yesterday, for the celebration of the seventeenth tricolor of the black V, with a decidedly 'unconventional' look. Black T-shirt, gold necklace, but above all a white cap with the outline of his head drawn on it, with his ponytail obviously in evidence.

A 'brand' by now, the Dusko ponytail, to which a line of products has also been dedicated clothing, from which, in fact, the aforementioned hat comes. The page is called duskista.com and on sale there are also t-shirts and sweatshirts with the coach's mantras. One above all? "Tiredness does not exist".