Sgariboldi, the daring feat: “The tournament? Elegant and also pop”

Monza – Welcome in the tennis elites. The week of the ATP Challenger Atkinsons Monza Open 25 has begun in Monza, on the red clay of the Villa Reale Tennis club. Behind the scenes of the tournament there is a team of enthusiasts, entrepreneurs who in less than three months have made it possible to realize a dream that Monza had been chasing for years. Some of them define themselves as “Sunday tennis players“.

While Davide Sgariboldi, general manager of EuroItalia, title sponsor of the tournament, what kind of tennis player is he?

“I am also a Sunday tennis player, unfortunately, but the passion for this event has completely involved us and we are honored to be able to participate and support the tournament. We are a family from Monza, my father started the business 47 years ago and we have always been here also as a company. A few years ago we took over the Atkinsons brand, one of three in the world with more than 200 years of history and therefore there is a beautiful combination between the elegant and stylish world of tennis with that which is the Atkinsons perfume, which 200 years ago proposed perfume formulations to the royals. In a context of this type, tennis inside the gardens of the Royal Villa is a beautiful combination that we wanted to support in the best way possible”.

Here, as a company we can say that you are the number one seed of the tournament among non-sportsmen. Have you managed to network with the territory for a week of sports, culture and luxury?

“Absolutely. Our company is the first in Italy and among the first in Europe for perfumes. We participated by supporting the event together with many other companies. We wanted to use the title for this sponsorship to be able to emphasize this wonderful moment”.

Your bond with Monza and Brianza is historic. This tournament is a first step that in the future how can it develop?

“Our desire is to be able to support this tournament here in Monza again, given that I think it will take on an increasingly important approach in Italy”.

A new challenge. What does challenge smell like to you?

“So, the latest line of perfume we have produced is called Born for Eternity, a perfume of excellent raw materials that we have developed in more than a year of research. It is a product of the highest quality and excellence, even the packaging is made through an artisanal process, they are made one by one in a context of a completely made in Italy supply chain. And, above all, the beautiful and evocative thing is that it is called Born for Eternity, so that it can be auspicious to keep the eternity of the winner's name. A name that seems to have been thought up specifically for the one who will win the Monza tournament”.