McFIT Launches Zoe De Biasi, First AI Fitness Ambassador in Italy

McFIT binds to Zoe DeBiasi (Instagram @zoedebiasi). Not just a testimonial, but the first AI Ambassador fitness in Italy, through which Rsg Group, a global leader in fitness, intends to mark a turning point in the world of digital communication, with the aim of inspiring and motivating the community of fitness enthusiasts, revolutionizing the way in which the McFIT brand interacts with its audience. Zoe will not only be a digital avatar, but will join the audience of "real" creators and ambassadors already part of McFIT's communication strategy. She will be a motivational guide who, through dynamic and engaging content, will support users to help them achieve their wellness and fitness goals, with a positive, inclusive and innovative approach, also creating an unprecedented narrative perspective.

Who is he then? Zoe DeBiasi? A young woman of 24, a student of Sports Science, originally from Turin, but often in Milan for study reasons. Her distinctive features are her bold and modern look and energetic character, the perfect "frame" for her dynamic and curious lifestyle, where fitness is an essential element. Her goal in life is to create a balance between body and mind, with solid roots in those values ​​that have always distinguished McFIT: determination, innovation and passion for fitness. And Zoe will not waste time: this year she will be the protagonist of a series of exclusive initiatives aimed at creating a strong bond with the McFIT community. She will train in the Turin and Milan locations, sharing her workouts with followers. She will be present at events and inaugurations of new McFIT centers, will participate in group courses and group workouts, promoting the pleasure of shared sport, and will speak at major events such as Rimini Wellness, one of the most important events in the sector.

McFIT, with the launch of Zoe, introduces a new key element in its communication, paving the way for innovative collaborations in the fields of fitness, wellness, technology and more: among other things, Corporate Social Responsibility (CSR) initiatives are being developed, with the aim of transforming Zoe into a digital figure of reference who will promote projects with a strong social impact. In the coming months, when the community of her channel will be consolidated, Zoe will be involved in the creation of social content, in collaboration with McFIT partners and others; all the revenues generated will be entirely allocated to social initiatives, contributing to a positive and concrete change.

"With the launch of Zoe, McFIT confirms its position at the forefront of digital innovation in the fitness sector and in the continuous experimentation of new technologies - explains Samuele Frosio, CEO of RSG Group Italia - our goal is to offer an increasingly engaging and accessible experience, supporting our users with cutting-edge tools and quality content".